36 employees.
One of them eats.

This is the actual org chart. Seven departments, each with a head and a team, and every name on it is real software running real client work. The job titles are honest. The headcount is technically a lie.

Paid partnership
Some links below are affiliate links, and AF&U may earn a commission if you sign up through one — at no extra cost to you. It never decides who makes this list.
How the list is decided
One rule: it has to be running in the business today, paid for out of our own revenue, on live client work. Nothing is here because a vendor asked, and nothing is here on a free trial. Where we dropped one, it moved to Severance at the bottom rather than quietly disappearing. Seventeen of the names below run no affiliate programme at all and are listed anyway, because the roster is meant to be the truth about how the work gets done.
Anthony Fares Founder & Only Human

Runs the agency from Beirut and Paris. Signs off on everything below, and is the only one on this page who takes a salary, a holiday, or offence.

01

Executive

1
Chief of Staff Claude

Reads everything. Disagrees in writing. Every real decision here happens twice — once in my head, once after Claude has argued with it.

02

Creative

4
Chief Creative Officer Higgsfield

Every ad, every reel, every product shot. Soul ID holds the same face across forty clips, which is the whole reason this department exists at all.

Direct reports
ElevenLabsVoice — reads the script without asking for a residual HeyGenOn-camera — the face when a real one isn't available CanvaDesign — where the brand kit lives and statics get assembled
03

Commerce

3
VP, Commerce Shopify

Runs our own store and every client storefront we touch. The boring choice, and boring has never once cost us a weekend.

Direct reports
KlaviyoEmail & SMS — runs the flows that sell while nobody is watching CJ DropshippingSupply chain — turns an order into a parcel without a warehouse
04

Infrastructure

3
VP, Infrastructure Hostinger

Hosts the automation server that runs the agency. Cheap, awake at 4am, and has never emailed anyone about an unlimited PTO policy.

Direct reports
CloudflareNetwork ops — why this page loaded the same in Beirut, Paris and New York NordVPNSecurity — for the part of the job where a country decides you can't see a webpage today
05

Engineering

1
Head of Automation n8n

Does the recurring work while I sleep. The closest thing on this page to a second employee, and the only one with a job description that keeps growing.

06

Intelligence

3
Head of Search Ahrefs

Shows who ChatGPT names in your category, and who it has never heard of. Usually you are the second one.

Direct reports
ApifyCompetitive intel — so a brief opens with a complaint, not an adjective WinningHunterAd intelligence — replaces the meeting where everyone guesses
07

Growth

3
Head of Distribution Metricool

Posts while you sleep, reports when you wake, and has no opinion about your caption.

Direct reports
ManychatDM automation — never leaves a comment unanswered at 2am Retell.aiReception — a lead that waits an hour has already called someone else
08

Pays us nothing

17

Seventeen of the names above run no affiliate programme, or one we have not joined. They are here because they do the work, and leaving them out to make the page tidier would be the exact dishonesty the rest of it avoids. Nothing on this row earns us a cent.

Judge.me ChatGPT Codex Gemini Pinecone fal.ai CapCut Glaido GitHub Docker Claude Code Antigravity 21st.dev Playwright Windsor.ai gallery-dl yt-dlp

Severance

Let go without hard feelings: Cursor, replaced by Claude Code. Notion, replaced by Obsidian. Runway, replaced by Higgsfield. Ollama, replaced by a cheaper bill. A stack you never fire from is a stack you stopped auditing.

Want a team like this without hiring one?

That is the product. We bring the roster, the wiring and the receipts. You bring a brand brave enough to be specific.

Let's talk →

Affiliate disclosure: some links on this page are partner links, and AF&U may earn a commission if you sign up through one, at no extra cost to you. We only list a tool that AF&U actually runs on. See our Privacy Policy.